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What Is Online Marketing

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Update : 05-08-2017
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what is online marketing






what is online marketing 

Definition - What does Online Marketing mean?

Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. 

Online marketing can deliver benefits such as:

Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).

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Techopedia explains Online Marketing

The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing.

Online marketing synergistically combines the internets creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:

E-commerce
Lead-based websites
Affiliate marketing
Local search

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